Gauri Singh, Managing Director of Crystal, supervises all major operations of the corporate office, manufacturing units, warehouse, relationships with dealers and sales. She possesses the virtues of an uninhibited zeal and immense enthusiasm for work and has charted out new courses for the company thanks to her global vision and a deep desire to succeed. Mr. Sukhjeet Singh Director (Strategy & Development) is responsible for the development of product ranges, modification of existing products, training and development of personnel and other general strategic inputs. Mr. Amit Khanna, President (Purchase & Technical) looks after vendor development and relations, Additionally as CEO of Crystal owned subsidiary, Orchid International, he looks after the distribution of imported Showers and single levers and other sophisticated water deliverance solutions to the domestic market. Mr. C.P. Ahuja is President (Finance) of Crystal and looks after all financial and accounting matters of Crystal, including the company’s relations with its Bankers and all taxation matters. Mr. O.P. Syal, Vice President (commercial), looks after Warehousing operations, acknowledgement of orders and their dispatches, discounting and other commercial procedures. Mr. Surinder Warikoo is head of the ARK sales team and looks after the entire sales and dealer network for ARK & Orchid across the country, in Nepal, Sri Lanka and Malaysia.